Post by account_disabled on Jan 22, 2024 10:34:34 GMT 1
How to make an effective digital project in the medical field and implement it in several markets at once, how to train medical personnel and manage communication and sales systems. Oleg Rudenko , digital manager of the Acino company, gave answers to these questions within the framework of the third Pharma Digital Day online conference , dedicated to the effective promotion of pharmaceutical companies in the network . Today, the foundation of a pharmaceutical company should be not only drugs, but also communication, promotion for health care professionals, multi-channel and omni-channel, which allows to build the chain of interaction with the doctor correctly. life "before" and "after" The coronavirus pandemic divided the world into two parts - like life "before" and "after" Integration: all communication channels to optimize promotion to HCP The dire situation affected almost any country, industry, including the digital world and, of course, medicine.
covid situation Dividing our types of communication before the emergence C Level Executive List of the coronavirus, in the covid period and as of the fall of 2021, it can be observed that already in the pre-covid period, digital processes in the medical field began to become more active. Doctors were ready to receive information in digital form, to study communication technologies. After the introduction of quarantine restrictions, the role of digital tools began to grow. It was practically the only channel through which it was possible to communicate, without taking into account classic face-to-face visits. More and more companies conclude that the role of digital tools in the information strategy is growing. Therefore, the channel must be used for work. The main thing is to do it efficiently. the role of digital tools is growing As of the 4th quarter of 2020 (during the acute period of coronavirus restrictions), the role of digital has increased so much that 84% of the surveyed doctors were ready to change classic visits to online communication. as of Q4 2020 From the editorial office .
Yevhen Savchuk developed an author's course Digital marketing at a pharmaceutical company so that marketers working in the farm could reach a new level of digital maturity. GSK's regional digital marketing manager will help pharmaceutical companies shift the budget scales towards the Internet. Types of channels for health professionals: what has changed The influence of the channel of personal communication - face to face - still remains the most effective. But other formats of work related to the digital industry are starting to gain popularity at the same time. The evolution of these types of promotion channels is growing significantly, and today the mass media and educational online projects have become the leaders in these positions. The latter, by the way, are particularly popular and have the maximum influence in communication with doctors. face to face If we compare June 2020 and December 2020 - the beginning of 2021, those activities that were a priority - face to face and what happened in digital - now require mixed approaches, and not the choice of one channel.
covid situation Dividing our types of communication before the emergence C Level Executive List of the coronavirus, in the covid period and as of the fall of 2021, it can be observed that already in the pre-covid period, digital processes in the medical field began to become more active. Doctors were ready to receive information in digital form, to study communication technologies. After the introduction of quarantine restrictions, the role of digital tools began to grow. It was practically the only channel through which it was possible to communicate, without taking into account classic face-to-face visits. More and more companies conclude that the role of digital tools in the information strategy is growing. Therefore, the channel must be used for work. The main thing is to do it efficiently. the role of digital tools is growing As of the 4th quarter of 2020 (during the acute period of coronavirus restrictions), the role of digital has increased so much that 84% of the surveyed doctors were ready to change classic visits to online communication. as of Q4 2020 From the editorial office .
Yevhen Savchuk developed an author's course Digital marketing at a pharmaceutical company so that marketers working in the farm could reach a new level of digital maturity. GSK's regional digital marketing manager will help pharmaceutical companies shift the budget scales towards the Internet. Types of channels for health professionals: what has changed The influence of the channel of personal communication - face to face - still remains the most effective. But other formats of work related to the digital industry are starting to gain popularity at the same time. The evolution of these types of promotion channels is growing significantly, and today the mass media and educational online projects have become the leaders in these positions. The latter, by the way, are particularly popular and have the maximum influence in communication with doctors. face to face If we compare June 2020 and December 2020 - the beginning of 2021, those activities that were a priority - face to face and what happened in digital - now require mixed approaches, and not the choice of one channel.